KOA Study Sees 3.4M New Camping Households

by Wendy on April 4, 2017

by: Woodall’s Campground Management

The 2017 North American Camping Report became public this morning (March 15), and it’s got a lot of good news for the camping and RVing sector, both in the short-term and over the long haul.

Today’s report is the third edition of the North American Camping Report, and while each has been commissioned by Kampgrounds of America Inc. (KOA), the report goes far beyond KOA guests to survey Americans and Canadians about their thoughts on camping and to quiz campers about their desires and habits.

“There’s a good growth story here,” said KOA Chief Franchise Operations Officer Toby O’Rourke, discussing the report with Woodall’s Campground Management ahead of its release. “We’ve seen about a million new households come into camping each year since we started measuring data. That gives us 3.4 million new camping households since 2014.”

Much of that growth is coming from Generation X campers and Millennials, and even teens have a great outlook toward the future. The growth over the past several years in the camping market also reflects a diversity of racial and ethnic groups that has the camping public starting to more closely resemble the general public, according to the report, which is put together by researcher Scott Bahr of Cairn Consulting Group.

“To me, the big stories in growth are younger, more diverse campers and more families. There’s a huge increase in the numbers of people camping with children,” Cairn noted.


To see the 2017 North American Camping Report, go to koa.uberflip.com/i/794160-2017-north-american-camping-report




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